In mechanical engineering, the photos that are used for marketing/ advertising/ communication purposes usually show machinery and installations, together with an occasional photo of an end application. In general that is neither particularly appealing, nor does it present a concrete unique characteristic. And it is most certainly not original.
This prompted us to think about the problem, with the result that we decided that we wanted to convey more than just technology and machinery. After all, behind all the technology you will always find people and personalities. But how can we succeed in conveying at the same time the idea of our innovative skills and unique approach? The solution is: to create emotions!